Our client, experts in personal and professional development coaching approached us to design a mobile app that empowers individuals to enhance their mental and emotional well-being. They developed a proprietary algorithm to detect shifts in mental performance and envisioned a product that would deliver personalized coaching based on biometric data, such as heart rate variability (HRV) and motion context.
The goal was to design the app experience, helping translate the biometric data into timely, actionable coaching that users could easily engage with throughout their day.
I created a user journey to map the step-by-step experience, validate key screens, and define AI’s role in coaching. This guided MVP planning, ensured team alignment, and shaped the clickable prototype.
Key spotted patterns
Reinforcing positive performance to boost motivation: Celebrate progress and small wins to keep users engaged and motivated.
Customizable alert frequency reduces fatigue: Reinforced importance of allowing users to set the pace of notifications helps avoid overwhelming them.
In-app metric explanations improve clarity: Products that explain data in context make it easier for users to interpret their performance.
Visible data freshness and manual sync build trust: Showing when the data was last updated, and allowing manual sync, add transparency and control.
MVP Work Breakdown Structure (WBS) created in collaboration with the Product Manager to align on project milestones, key design requirements and prioritize features for this design effort.
